I dare to say that the vast majority of all companies have not a clue about why their products are bought. Or rather what perceptions about their company, product and…
A product is a good, service or idea that caters to (of fulfills) the needs and desires of organizations, social groups or individuals. A brand is a diverse collection of…
[youtube]http://www.youtube.com/watch?v=audakxABYUc[/youtube] In this highly entertaining TED talks speech, held in Oxford last year, the advertising giant Rory Sutherland discusses how advertising adds value to a product by changing our perception…
Ett händelserikt 2009 är till ända, och jag tror alla håller med om att det varit utmanande. Hur blir då 2010?
To define a brand’s personality or character is often perceived as advertising hocus-pocus. One of the reasons is of course that we who work with brand development fail to convey…
In 1960 E Jerome McCarthy published Basic Marketing. In it, he suggested that a company or product’s strategic position in the market could be described by four P’s: Product, Price,…
Probably the most commonly accepted definition of a brand is brand guru Walter Landor‘s: “A brand is a promise. By identifying and authenticating a product or service it delivers a…
Det är nu du har chansen. Alla är trötta efter en lång och seg lågkonjunktur, även om backens krön börjar skymta på avstånd. Alla längtar efter den härliga nedförsbacken, när…
Tetra Pak är världens ledande leverantör av process och förpackningslösningar till främst livsmedelsindustrin. Under 2008 och 2009 har Tetra Pak uppdaterat sin profil. Pyramid har ansvarat för profilbytet för ett…
In our ever more inter-connected world, company image is critical. Social media make sure that corporate action, both good and bad, becomes public knowledge at the speed of light. The…