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Inlägg taggade med ‘marketing mix’

It’s time to bury the four P’s.

14 december 2009
Postad av Micco Grönholm i Varumärken/Marknadsföring
In 1960 E Jerome McCarthy published Basic Marketing. In it, he suggested that a company or product’s strategic position in the market could be described by four P’s: Product, Price, Place and Promotion. According to McCarthy, the 4 P’s are the tactical tools at comp...
 

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