Account Based Marketing is a strategy to win key customers. You know them, and you probably have a dialogue with them but the challenge is two-folded:
A: Your potential customer probably already has a number of suppliers. Why should he take the risk to start working with your company?
B: You probably meet a handful of customers, while the decision group not seldom is 20-30 people of whom you will never get access to some.
The solution is quite simple, it just needs some focus and patience
- Map your potential stakeholders and their function/interest
- Serve them the information they look for through adapted content.
- Digital channels is of course a great tool since you basically can target each person
Why not make a try?