Most companies store digital assets in multiple places. When the volume grows, it can be difficult to find the right material. We risk publishing the wrong version, and we develop new assets only because we can’t find the existing one. All of it takes time and costs money.
Digital asset management is a part of the marketing content lifecycle, and most companies today have it in place. But, imagine you could also enhance and localize product information, plan target groups and budgets, and activate omni-channel campaigns – all in one solution with one consolidated marketing flow. When the entire flow is taken into account, it results in better communication, in a more cost-effective way.
Learn how to simplify your content work and improve your marketing campaign processes. What are the challenges in managing and delivering content globally and locally? How do you manage images, videos, copy and product content more effectively?
View the webinar today. It covers:
- Why does marketing experience a content crisis?
- What is DAM, MRM, CMP and PCM, and what good can they do for you?
- Who are the players in the market?
- A short live demonstration on how to manage full content lifecycle
About Sitecore Content Hub
Sitecore Content Hub is an integrated solution that includes Digital Asset Management (DAM) to help you store, manage and search images, videos, layouts, 3D files, etc. It also includes Digital Rights Management (DRM), helping you keep track of profiles, rights, contracts and rules for asset distribution.
Sitecore Content Hub also includes Product Content Management (PCM) to enrich product data for marketing purposes, Content Marketing Platform (CMP) to collaborate on ads and campaigns for the right target audiences, and Marketing Resource Management (MRM) to manage strategy and budgets. It is simply an all-in-one collaborative platform that allows the marketing department and product management to work in synergy.
From Sitecore Content Hub you can publish digital assets, campaigns and product descriptions to any CMS, commerce platform, social media channel or printed media.