
To define a brand’s personality or character is often perceived as advertising hocus-pocus. One of the reasons is of course that we who work with brand development fail to convey…
To define a brand’s personality or character is often perceived as advertising hocus-pocus. One of the reasons is of course that we who work with brand development fail to convey…
I have worked both as a client and consultant on projects (more than a score, to date) where the mission was to create a new name for a company or…