
To define a brand’s personality or character is often perceived as advertising hocus-pocus. One of the reasons is of course that we who work with brand development fail to convey…
To define a brand’s personality or character is often perceived as advertising hocus-pocus. One of the reasons is of course that we who work with brand development fail to convey…
Att definiera ett varumärkes personlighet eller karaktär upplevs ofta som reklammakar-hokus-pokus. En av orsakerna är naturligtvis att vi som arbetar med varumärkesutveckling inte lyckats förmedla vitsen med en väl definierad…