I dare to say that the vast majority of all companies have not a clue about why their products are bought. Or rather what perceptions about their company, product and…
[youtube]http://www.youtube.com/watch?v=audakxABYUc[/youtube] In this highly entertaining TED talks speech, held in Oxford last year, the advertising giant Rory Sutherland discusses how advertising adds value to a product by changing our perception…