There’s no sign of Santa crisscrossing the sky No sleigh with his reindeer zooming up high No tracks in the snow No loud ho, ho, ho! The world is puzzled…
With his dwarves on the street and his reindeer all eaten Santa’s on welfare and is totally beaten But what can he do? Then out of the blue Came a…
Over the years, the word ”bug” has laid claim to many meanings. Among them are: an order of insects, any small arthropod (cockroach, louse, etc.), a bacteria or virus, a…
How often do we hear complaints that fruit and vegetables are so tasteless today? For some, it seems that this lack of the expected offers a great marketing opportunity! Just…
Who or whom? A colleague asked me (an English copywriter) recently about the correct use of ”who” or ”whom” in a sentence. How do you know which one to write?…
As a result of the stock market crash Poor old Santa has lost all his cash So this year My Dears Will end in sad tears Because all he is…
KISS is good advice for all copywriters, irrespective of whether they are writing for an international or local audience. But a copywriter for global marketing needs to be kissed even…